The Karen Elson St. John Fall/Winter 2010 campaign is a red-hot look at the label's new fashions and an even hotter model. I would not be surprised if photographer Greg Kadel's camera overheated during the shoot.

The Karen Elson St. John Fall/Winter 2010 campaign was shot against a red backdrop, which makes Elson's fire engine red hair stand out even more. Between her crimson locks and ice blue eyes, it may take a while before anyone looks at the clothing.