Traditional Japanese Fashion Designs

The KAPITAL Spring/Summer 2019 Range Use Traditional Methods

The new KAPITAL Spring/Summer 2019 collection looks to its heritage once again, as the Japanese label retains some of the most traditional design techniques through modern aesthetics. The range features intricate details incorporated through methods such as sashiko embroideries.

The silhouettes are also reminiscent of traditional Japanese culture, with kimono-inspired shapes and lightweight pieces such as linen tops and denim headwear. All of the pieces are accented with intricate details, some including bamboo buttoning, heavy distressed details, and more. The most utilitarian looks in the seasonal capsule include the kimono jackets adorned in multiple pockets, the shirts, and hoodies. The standout items in the range spotlight the Attis Kakashi kimono jacket which features various sashiko embroidery and the largely fitted linen top with bamboo buttons and a plethora of pockets.

Traditional Design Techniques
Incorporate traditional design techniques into modern aesthetics to create unique and innovative fashion pieces.
Kimono-inspired Silhouettes
Draw inspiration from traditional Japanese culture to design garments with kimono-inspired shapes, adding a cultural touch to modern fashion.
Intricate Details
Accent garments with intricate details such as sashiko embroideries and bamboo buttoning, elevating the overall aesthetic and craftsmanship of the fashion industry.

Industries Being Reshaped

Fashion
Utilize traditional Japanese fashion elements and techniques to create innovative designs that appeal to a modern audience.
Textile
Explore traditional Japanese textile methods like sashiko embroideries to enhance the quality and visual appeal of fabrics in various industries.
Craftsmanship
Combine traditional craftsmanship techniques with modern design sensibilities to create products that showcase the best of both worlds while appealing to a wide range of consumers.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 7%
Freshness 8%

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