Luxury women's label Juicy Couture is now aiming for a new market. With the new release of their line geared to babies and tots, Juicy Couture is focusing their sights on lifetime brand loyalty.
With such offerings as baby sized faux fur coats and onesies that say "I heart Juicy," all items come with the bejeweled Juicy Couture logo and lots of pink. These are sure to make a splash at your next playdate.
Implications - In the past, clothing, toys and accessories for children were rarely expensive because of the prevailing logic: They'll outgrow it in a matter of months. And while that maxim still rings true, modern parents are increasingly likely to dote on their children as they develop in order to establish a sense of individuality.
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Segment: Males, 0-12
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