The recently showcased Jeremy Scott SS12 collection for men and women features a wide variety of bright hues, eccentric prints and unusual textures. The unique American designer chose to present his menswear and womenswear on the same runway, and the collections are complementary in many ways.
Infused with Southern references, including a skintight dress printed with green cactus plants, funky stripes and silhouettes with bold cut-outs, the Jeremy Scott SS12 collection for men and women delivers modern fashion with a hint of quirkiness. Models tore down the runway with pink tresses and sky-high hairstyles.
Implications - Businesses that choose to position themselves and their styles away from tradition and convention will appeal to clients looking to distinguish themselves from others. Consumers will likely invest in products that enable them to showcase their individual quirkiness through wearable fashion.
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