The Jeffrey Campbell Lita Shag Bootie is about to be released, to the excitement of shoe fanatics everwhere. This fuzzy footwear is a fun reinvention of last year's popular Jeffrey Campbell Lita Boot. The black bushy upper laces up and is finished off with a chunky wooden heel.

All eyes will be on your stems with the stylish Jeffrey Campbell Lita Shag Bootie from the designer's latest collection.

Implications - In a society increasingly focused on stylistic individuality, a surefire way a company can attract attention from consumers is by unabashedly appealing to novelty. By creating a product so outlandish that it is instantly identifiable, the product will appeal to consumers seeking radical stylistic difference.