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Entitled 'Classic Dreamer,' this hazy dream-like spread switches Janice Fronimakis between casual-cool and sleek and sexy.

Looking calm and collected while suited up and having a bit of fun during his downtime, Janice Fronimakis has no trouble fronting his different styles with plenty of class. Check out the featured gallery and see this wickedly hot and contrasted spread for yourselves.

Implications - Calm and cool are what consumers are all about when it comes to looking for an alternative to their busy work schedules. With so many ads bombarding them, sometimes it might help brands to tone things down a little in advertising their products. The transition to simple concepts will get businesses a lot farther when consumers don't feel overwhelmed by loud images and abstract imagery.