This is Antwerp Fashion Academy graduate Jan-Jan Van Essche's first men's collection, and true to its title, the embroidered braided and weaved pieces take a calm outlook to city life. With garb like those in the Jan-Jan Van Essche 'Yukkuri' collection, relaxation is an easy task.
Implications - Urban-based consumers experience fast-paced lifestyles in busy environments. These customers are seeking fashions that prioritize comfort and style, adding elements of relaxation into their day. The fashion industry can capitalize off of this need for comfort and cater to urban demographics by abandoning constrictive designs and adopting looser, more relaxed ones.