For today's hipster, Insight's Fall/Winter line takes inspiration from hippie and skatewear style. They wear lumberjack plaid button downs, tuques and paint-splattered skinny jeans. The Insight Fall/Winter 2010 lookbook playfully shows how hipsters get down on road trips.
Implications - North American society has become over saturated with depictions of individuals that consumers can no longer relate to. As such, corporations are beginning campaigns to reinvigorate consumer interest and empathy by investigating subcultures and bringing their distinct brands, customs, and activities to light in the mass media.