The Influvac Campaign Encourages People to Protect Themselves Against Influenza

By: Meghan Young - Published: Apr 23, 2012 • References: langland & ibelieveinadv
The flu season may be over for those living in the Northern Hemisphere, but that doesn't mean people shouldn't still take precautions against specific strains of influenza; the Influvac campaign shows that by doing so, people can lead more carefree day-to-day lives. Using the classic bubble encasement that is often used to depict protection from infections and diseases, the Influvac campaign is fresh, happy and full of companionship.

The Influvac campaign was created by Langland, an ad agency based in the United Kingdom. Art directed by Andy Barnard with creative direction by Andrew Spurgeon, the Influvac campaign was shot by photographer Nick Meek. A simple concept, it conveys a strong message that will encourage people to get their Influvac vaccine. Stats for Vaccine Bubble Ads Trending: Older & Chilly
Research: 3,392 clicks in 213 w
Interest: 2.3 minutes
Concept: Influvac Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: face-replaced pop ads, backwards movie ads, and animal-shaped hinge ads.