Youth Inauguration Concerts

Miley Cyrus, Jonas Brothers For ‘Kids' Inaugural'

An inauguration concert for Obama’s younger fans has teens eagerly anticipating next week. It’s just one of the many events leading up to January 20th that Obama supporters are looking forward to.

The inauguration concert, which airs the night before the official ceremony, will no doubt be a hit for Obama’s daughters too; teen pop sensations, Miley Cyrus and the Jonas Brothers will be performing for the event.

In addition to the “Kids’ Inaugural: We Are the Future” event, hosted by Michelle Obama and Jill Biden, a post-inauguration concert will take place featuring Beyonce, Jay-Z, Mariah Carey, Mary J. Blige and Alica Keys.

The most anticipated event is, of course, the inaugural ball. For many, the event has induced immense curiosity for the choices the Obama family will make, as seen in the trends below.

Youth Inauguration Concerts
Opportunities for innovative concert experiences targeted towards younger generations, featuring popular teen pop sensations.
Post-inauguration Concerts
Potential for disruptive innovation in organizing and hosting high-profile concerts as part of post-inauguration festivities.
Curiosity About Inaugural Ball
Room for creative and unique offerings in event planning and design for high-profile inaugural balls.

Industries Being Reshaped

Entertainment
Opportunities for entertainment companies to develop and promote concerts specifically aimed at younger audiences for inauguration events.
Hospitality
Potential for hotels and venues to offer new and exciting packages and experiences tied to post-inauguration concerts.
Event Planning
Innovative event planning companies can capitalize on the curiosity surrounding inaugural balls by creating unique and memorable experiences for attendees.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 20%
Freshness 8%

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