The Ilse de Boer Marie Claire Italia shoot for the February 2011 issue is bold and colorful. The model sports big frizzy hair and bright funky ensembles, channeling retro-chic glamour. Stylist Ivana Spernicelli chose labels such as Valentino, Jil Sander, Prada and Versace. The Ilse de Boer Marie Claire Italia Shoot features fantastic European fashions mixed with classic trends, making for an achingly avant-garde feature.
Implications - Many consumers relish in being able to indulge in lavish products, items or services. It is often the case that many of these individuals are unable to afford such extravagant items. Companies and businesses will benefit by providing this group of consumers with alternative methods to experience comparable feelings of decadence or extravagance. Consumers are primarily attracted to items because of they will lead them to feel and it is imperative that companies to not forget this.
Why This Trend Is Growing
- Retro-chic Glamour
- Opportunity for beauty and fashion brands to promote vintage-inspired looks and products.
- Voluminous Hair
- Opportunity for hair care and styling companies to offer products and tutorials on achieving big, frizzy hair.
- Affordable Luxury
- Opportunity for brands to create accessible alternatives to high-end fashion and beauty products.
Industries Being Reshaped
- Beauty
- Companies can offer volumizing hair products and tutorials on achieving retro-inspired makeup looks.
- Fashion
- Designers can create affordable clothing lines with vintage-inspired silhouettes and bold prints.
- Marketing
- Brands can market affordable luxury products and services to target consumers seeking a taste of extravagance.
