Ignacio Pilotto's Brand Keyboard Replaces Keys with Company Logos

By: Tisah Tucknott - Jul 16, 2009   Updated: Mar 28 2011
References: gearfuse & noquedanblogs
Brands and logos have seemed to have taken over our lives, and The Brand Keyboard embraces this new direction. Created by Ignacio Pilotto, keys are replaced with company logos from Barbie to Nike.

The Brand Keyboard allows us to recognize logos instead of our own alphabet.

Do you think you could recognize all these brands if they covered your keyboard?

Implications - Advertising has become omnipresent in today's brand-centric world; to poke fun at this phenomenon, product designers are creating novelty items that focus heavily on popular brands and global branding. In this example, the designer has replaced the letters of the alphabet with company logos; that the keyboard remains intuitive is a testament to the saturation of advertising.