The last time that you bought a pair of pliers, the hardware store salesperson probably dropped it into a plastic bag for you, or perhaps you even left the store without a handy tote. Hold on Tools packaging is a project that proposes a way to proudly announce your purchase, in the form of a shopping bag that features its image.
It's surprising to see crisp and clean white paper used to construct the sacks, considering that the jobs undertaken with such objects are often dirty ones. What Khudayar Aghayarov of WHO.DO did was freshen up the image of these products, including vivid photographs of things like hand saws, hammers, wrenches and electric drills on Hold on Tools packaging. The pictures have been strategically placed over the handles so that it looks like you're grasping these apparatuses instead of a bag.
Handyman Bag Branding
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Hold on Tools Packaging Turns Implement Purchases into Prized Commodities
Published: May 3, 2013 • References: behance.net