HERESY is a fashion label based in South London and it unveils its Spring/Summer 2019 collection with inspiration drawn from British folklore. The collection is described as something that looks towards the "turbulent time for British identity,” with the aim to “unearth forgotten icons and diminishing traditions, and find a place for them in modern British society… “Solar Rite.”
The collection is showcased through a lookbook captured by Alex McLeish and it explores a plethora of designs, including skatewear, preppy designs, and workwear as well. The standout pieces include the workwear set that features doodled hieroglyphics and Stone Henge motifs as well as the hat to match. Another notable piece is the sweater with the photographic Stone Henge.
Image Credit: Alex McLeish
What Makes This Trend Stand Out
- British Folklore-inspired Fashion
- Disruptive innovation opportunity: Incorporating traditional British folklore elements into contemporary fashion designs.
- Turbulent Time for British Identity
- Disruptive innovation opportunity: Exploring themes of cultural heritage and national identity in fashion to reflect the changing social and political landscape.
- Incorporating Hieroglyphics and Stone Henge Motifs
- Disruptive innovation opportunity: Experimenting with ancient symbols and motifs in fashion to create unique and culturally rich designs.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Redefining the boundaries of conventional fashion by incorporating folklore-inspired designs.
- Art and Photography
- Disruptive innovation opportunity: Exploring the intersection of fashion, art, and photography to create visually striking representations of cultural heritage.
- Heritage and Tourism
- Disruptive innovation opportunity: Leveraging fashion to promote and celebrate cultural heritage, attracting tourists and creating economic opportunities.
