Bookworms and classic lit lovers will all agree that Ernest Hemmingway continues to be one of the most prolific and adventurous writers to have ever lived and now people can live vicariously through his experience with the Hemingway Hijacker App. In an attempt to bring awareness to the Hemingway Foundation and Hemingway himself, this app takes over a person's Facebook timeline to post check-ins, photos and status updates in the vein of the famed author and journalist.
The Hemingway Hijacker App was created by Ogilvy & Mather as a social media campaign for the Hemingway Foundation. Playful and educational, it is meant to target the younger generations. Lasting only a day, which will appeal to their short attention spans, the Hemingway Hijacker App will surely entertain.
Stats for Adventurous Author Takeovers
Trending: Older & Mild
Research: 464 clicks in 156 w
Interest: 0.5 minutes
Concept: Hemingway Hijacker App
Related: 48 examples / 37 photos
Segment: Neutral, 12-35
Comparison Set: 18 similar articles, including: personalized car choosing apps, quote-posting marketing campaigns, and social media fragrance campaigns.
Adventurous Author Takeovers
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