Luxury Lips from Guerlain

By: Rose A. Valenta - Published:   Updated: Apr 7 2011 • References: bornrich.org
This $62,000 lipstick from Guerlain comes with an 18-karat gold tube encrusted with 2.2 carats of diamonds, as well as some rubies and emeralds. The buyer will also get a personal appointment with cosmetics consultant, Olivier Echaudemaison, to develop a custom-made shade of lipstick. And you thought $600 mascara was outrageous?

Implications - Diamonds are a girl's best friend, and girls don't care if they come separately, or attached to other objects they love -- like lipstick. Adorning products with diamonds is just one of the ways in which brands today are appealing to the luxury-loving woman. Further, affluent consumers want to flaunt their wealth, and having everyday items studded with diamonds or encased in gold offers a simple solution. Stats for $62,000 Diamond-Studded Lipstick Trending: Older & Average
Traction: 7,041 clicks in 428 w
Interest: 2.3 minutes
Concept: $62,000 Diamond-Studded Lipstick
Related: 35 examples / 27 photos
Segment: Females, 18-55
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