Money raised from the sale of these products goes toward projects in developing countries and environmental causes.
Featured above are some WhateveritTakes.org bracelets with slogans from musicians Dave Grohl, Franz Ferdinand, Ozzie, Green Day, System of a Down, David Bowie, Slash, and the Killers.
Implications - Celebrity endorsed products for charity are an everyday occurrence in society. The celebrity wants to align themselves with a good cause and the company wants the celebrity's fan base to become aware of their corporate social responsibility. Ultimately, the celebrity endorsement is a win-win situation based on awareness and profit.