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Greenknickers

More Eco-Fabulous Underpants

Over the last year, we've seen eco friendly underwear in the form of a convertible organic bra / bag and eco friendly underwear. The trend appears to be picking up steam as we have another entry into the cateogory, Greenknickers.com.

In short, being environmentally responsible doesn't just entail lower emissions, consuming less energy, recycling or even carbon offsetting. Greenknickers.com takes things to a more personal level with eco-friendly underwear. GreenKnickers makes their undies with organic cotton and hemp and blends them with silk, resulting in unmentionables that are both sexy and durable.

Founders Sarah Lucy Smith and Rose Cleary-Southwood practice ethical manufacturing by ensuring the materials they acquire from developing countries are fair trade suppliers. They also advise washing their products in cold water to conserve the energy it would normally take to heat water.

SCORE
0.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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