7 Leaders of the Eco Food Drive

By: Going Like Sixty - Published: Aug 27, 2008 • References: fastcompany
Fast Company features seven food company executives that are leading their company into making the food chain greener, cleaner, and healthier.

Surprisingly, Coca-Cola considers themselves in the "hydration business." That's surprising because Coca-Cola uses 290 billion liters of water to make its products. Currently, 84% of the water is treated and returned to the environment. Jeff Seabright, the exec in charge, says they will be 100% by 2010.

Other excerpts from Fast Company:

Fedel Bauccio, Bon Appetit Management: "I like a great hamburger as much as anyone...but...livestock operations produce 18% of all worldwide greenhouse-gas emissions. We will cut our beef consumption by 23%."

Margaret Wittenberg, Whole Foods Market: "We invited animal welfare groups and scientists to join us at the table."

Henry and Lisa Lovejoy, Ecofish: "Our number one mission...was to make sure the fish we sold were sustainably produced..."

Eduardo Sanchez, Blue Cross Texas: "At Blue Cross we have to keep members healthy"

Natalie Reitman-White, Organically Grown: "Low hanging fruit...switching to biodiesel for
our fleet." Stats for Sustainable Food Leaders Trending: Older & Chilly
Research: 4,622 clicks in 404 w
Interest: 4 minutes
Concept: Sustainable Food Leaders
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: organic fast food, eco chic organic snack food, and local fresh food locator.