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It seems each week another credit card company is offering eco-incentives. This week it was HSBC ecosmart MasterCard was unveiled. Other eco-friendly credit cards on the market include: These cards allow marketers play off the growing environmental movement, but in reality, what they offer isn’t that much. The cards appeal greatly to those looking to be more eco-friendly, especially for those who want to exert minimal effort in doing so. Those wanting to make a more significant contribution are best off getting a cash back card and donating the funds to a charity of their choice. Regardless, it’s a growing movement gaining popularity. In the case of the HSBC ecosmart MasterCard, each dollar spent is equivalent to one reward point, which can either be used to buy eco-friendly products like rechargeable gardening gadgets or composting supplies, or they can make donations to environmentally-friendly charities. Customers who charge at least $3,000 can use their “green” card to contribute to the HSBC Climate Partnership (Earthwatch Institute and Smithsonian Tropical Research Institute), the Arbor Day Foundation, Wind Power Renewable Choice and/or Our Energy. For an even more efficient marketing approach, HSBC got Leonardo di Caprio to help market their green cards:
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