Kolner Zoo's The Great Anteater is Coming Campaign is Doomed

The Kolner Zoo ‘Great Anteater is Coming’ ad campaign shows just how doomed the ants feel. Inspired by their extremely organized and strictly commanded lifestyles, the ad campaign forms fonts out of their tight line formations. For instance, one print ad spells out the word ‘crap’ while another one says ‘jeez.’

Conceived and executed by Preuss Und Preuss, an ad agency based in Berlin, Germany, the Kolner Zoo Great Anteater is Coming campaign is simple, cute and clever. As far as minimalist posters go, this one takes the cake for its creative context and appropriate imagery.

The Kolner Zoo Great Anteater is Coming ad campaign was expertly art directed by Felicitas Haas and Zuzana Havelcova.