Zürich-based label Vetements released a pair of graffiti shoes that are exclusive to Korea and can be purchased only at BOON THE SHOP. The footwear silhouette boasts a kind of comfort and style that's characteristic of contemporary streetwear. Vetements' design comes in a base colorway of black and white, which allows for the graffiti-inspired markings to really stand out.
The scribbly and creative approach to the canvas upper ties in well with the attitude and perseverance of street culture. With messages like "Love Matters," "Product Placement," "No Fear" and pleas to "Question Everything," Vetements is able to use its graffiti shoes to spike conversations about politics, society and the economy. Thus, the contemporary streetwear label seeks to promote justice, self-awareness and communal peace by way of an ultra-creative footwear exterior.
What's Driving This Trend
- Graffiti-inspired Streetwear
- Opportunity for fashion brands to incorporate graffiti-inspired designs in their streetwear to appeal to younger, urban consumers.
- DIY Fashion
- Opportunity for fashion enthusiasts to express their creativity and individuality by customizing and creating their own scribbled sneakers and other apparel.
- Activism-inspired Fashion
- Opportunity for fashion brands to use messages on clothing and accessories to spark conversations and promote social justice.
Who This Affects Most
- Fashion
- Fashion brands can incorporate graffiti-inspired designs and messages in their streetwear to appeal to younger, urban consumers.
- Art Supplies
- Opportunity for art supply companies to market to the growing interest in graffiti-style art.
- Social Activism
- Activist groups can collaborate with fashion brands to use clothing as a way to spread messages about important social issues.
