Couch Potato Photoshoots
Acting cool and casual are models James Smith, Leopold Nilsson and Lenz Von Johnston. The gang hangs out, comfortably outfitted in sleek menswear for the spring season. The GQ Italia February 2011 spread takes it to classy collegiate style in preppy skinny ties, sports coats and denim jackets.
Implications - The couch is symbolic of a place where people can gather communally as well as for comfort. When utilized in a photo shoot, it evokes a specific set of pathos from consumers. Corporations may consider utilizing couches in promotional campaigns if they're trying to invoke a communal relationship to their customers.