After discovering the untapped potential of Google+ hangouts, which allow users to webcast one another, watch YouTube clips together and even participate in organized games, Lee Allison came up with the idea of Google+ Cooking School. Three months later, it's an online sensation!
The New York-based tech consultant was using Google's video chat service, cooking and talking to a friend. Unbeknownst to the two amateur chefs, their casual demeanor and willingness to teach would quickly turn the hangout into a business! After just two months of broadcasting, the Google+ Cooking School is revamping their pedagogy, perfecting the formula and charging participants $20 for hour-long lessons.
Although Lee Allison intends to keep his consultancy job, this idea has allowed him to turn his passion into a business -- and a successful one at that!
Stats for Online Culinary Classes
Trending: Older & Mild
Research: 556 clicks in 250 w
Interest: 3.3 minutes
Concept: Google+ Cooking School
Related: 62 examples / 48 photos
Segment: Females, 18-35
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