Gianfranco Pampaloni's Valentine's Day Store Display is Really Bizarre

By: Jordan M - Published: Feb 15, 2011 • References: pampaloni & dezeen
Valentine's Day is traditionally a celebration of love, chocolate and lots of cheery things, but Italian silversmith Gianfranco Pampaloni's Valentine's Day display has a whole different approach to celebrating the holiday.

Titled as "Il cuore è una pompa" (the heart is a pump), Gianfranco Pampaloni's bizarre marketing strategy involves hanging a real heart in his store's display window and then piercing it with a silver arrow. Around it, he has also hung some of his jewelery pieces in what is undoubtedly a bold and polarizing marketing move. Regardless of what you may say about it in terms of taste, you can't deny that Gianfranco Pampaloni's bold move has definitely got people talking. Stats for Bloody Holiday Branding Trending: Older & Mild
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