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Gianfranco Pampaloni's Valentine's Day Store Display is Really Bizarre

By: Jordan M - Published: • References: pampaloni and dezeen
Valentine's Day is traditionally a celebration of love, chocolate and lots of cheery things, but Italian silversmith Gianfranco Pampaloni's Valentine's Day display has a whole different approach to celebrating the holiday.

Titled as “Il cuore è una pompa” (the heart is a pump), Gianfranco Pampaloni's bizarre marketing strategy involves hanging a real heart in his store's display window and then piercing it with a silver arrow. Around it, he has also hung some of his jewelery pieces in what is undoubtedly a bold and polarizing marketing move. Regardless of what you may say about it in terms of taste, you can't deny that Gianfranco Pampaloni's bold move has definitely got people talking.