These GBC Shredder ads by Run Run Teng feature tiny, shredded-up documents arranged in a zipper-like fashion across men's mouths. The images these print ads convey is crystal clear: GBC shredders keep even your most confidential sentiments safe and sound.
See more images of the GBC Shredder ads by Run Run Teng above, and keep clicking for more shredded and slashed innovations from Trend Hunter's archives.
Implications - Numerous technological developments in the past century have produced a very mechanical, non-human society. Putting this human element back into a product is a great way to gain attention from consumers who are thirsty for items that have a more compassionate side. Companies can benefit from this by remembering that buyers are looking for an emotional connection.
Stats for Shredded Sentiment Campaigns
Trending: Older & Mild
Research: 3,202 clicks in 289 w
Interest: 4 minutes
Concept: Gbc Shredder Ads
Related: 46 examples / 35 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: 9 blade scissors, pet-powered office supplies, and paper shredder styles.
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