Shredded Sentiment Campaigns
See more images of the GBC Shredder ads by Run Run Teng above, and keep clicking for more shredded and slashed innovations from Trend Hunter's archives.
Implications - Numerous technological developments in the past century have produced a very mechanical, non-human society. Putting this human element back into a product is a great way to gain attention from consumers who are thirsty for items that have a more compassionate side. Companies can benefit from this by remembering that buyers are looking for an emotional connection.