The Franck Bohbot ‘Day of Celebration’ Series Evokes Nostal
Romina S. Cortellucci — July 1, 2012 — Art & Design
References: franckbohbot & faithistorment
The photographs in the Franck Bohbot ‘Day of Celebration’ series are filled with magical wonderment. The captures were shot by the French photographer at the Parisan fair Foire du Trône. As the artist’s website states, Bohbot is interested in “the relationships between individuals and urban environment.” And, this series is no different, Bohot captures the liveliness of a fair amidst the Parisian cityscape.
While, the series is also filled with a sense of nostalgia, since Bohot was inspired to return to the grounds he had once visited often as a child. The playfulness of the bright colors and moving light, bring about the lightheartedness to the series that accompanied spending a day at the carnival. This gaiety is not only embodied in the shots but in the French title of the series, ‘Jour de fête,' that translates to the ‘Day of Celebration.’
While, the series is also filled with a sense of nostalgia, since Bohot was inspired to return to the grounds he had once visited often as a child. The playfulness of the bright colors and moving light, bring about the lightheartedness to the series that accompanied spending a day at the carnival. This gaiety is not only embodied in the shots but in the French title of the series, ‘Jour de fête,' that translates to the ‘Day of Celebration.’
Trend Themes
1. Nostalgic Photography - Businesses can explore using nostalgia in their marketing strategies to evoke positive emotions and connect with consumers' memories and experiences.
2. Urban Environment Relationship - Companies in the architecture and urban planning industries can use this trend to design spaces that foster positive relationships between individuals and their urban environment.
3. Lighthearted Visual Content - Marketing and advertising agencies can embrace the use of lighthearted visual content to bring about positive emotions and brand association with feelings of happiness and joy.
Industry Implications
1. Photography - There is opportunity for photographers to explore the use of nostalgia as a theme in their work, resonating with audiences on an emotional level.
2. Architecture - Architecture firms can focus on designing urban spaces that consider the relationship between individuals and their surroundings, and prioritize the experience of their users.
3. Marketing and Advertising - As visual content becomes increasingly important in modern marketing, businesses can use lighthearted visual content to communicate positive emotions and create a positive association with their brand.
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