The Flux Chair simply takes 10 seconds to create, and folds back into its normal flat shape to easily be stored back into the case.
Check out the video to see how quickly you can fold up and fold away the Flux Chair.
Implications - Consumers are growing increasingly attracted to products that offer easy storage and transportability due to downsizing caused by the credit crunch. Businesses can appeal to buyers looking for convenience (without sacrificing style and elegance) by producing items that have an inventive and practical, yet modern design. By enhancing everyday items with more functional features, a company will increase its clientele and remain relevant to younger buyers.