Jerry Lorenzo's label Fear of God and ESSENTIALS has become a staple in the realm of cozy apparel. This brand recently dropped a series of knit and fleece designs made for the Spring/Summer 2022 season. It now returns for the season once again and this time, it's named the Core Collection.
The capsule is made up of branded accents that detail sweaters, tees, and hoodies in seasonally appropriate hues. The highlight this season is the relaxed sweatpants that join the roster of basics. The colorways that lead the range include Stretch Limo, Light Heather Oatmeal, and Dark Heather Oatmeal. This takes on a baggy-shaped silhouette for a loose fit and straight-legged shape for the season.
Image Credit: Fear of God
Why This Trend Is Growing
- Cozy Apparel Expansion
- Opportunities exist for other apparel brands to expand their cozy and comfortable lines, following Fear of God's success in this market.
- Neutral Sweat Sets
- Neutral colored sweat sets are becoming more popular in seasonal collections, with a focus on relaxed and baggy silhouettes.
- Branded Accents
- Branded accents on apparel pieces, like Fear of God's Core Collection, are a trend to watch in future collections.
Industries Being Reshaped
- Apparel
- Other apparel brands can develop and expand their own cozy lines to capture market share in the growing demand for comfortable clothing.
- Athleisure
- Athleisure wear brands have an opportunity to incorporate more relaxed and baggy silhouettes into their collections.
- Streetwear
- Streetwear brands can differentiate themselves by incorporating unique branded accents onto their apparel pieces like Fear of God's Core Collection.
