The Fabio Bartz Campaign References a Theme of Retro Futurism

By: Jana Pijak - Published: May 6, 2013 • References: fabiobartz &
Channeling the sci-fi theme made popular by 70s and 80s television series Battlestar Galactica, the Fabio Bartz ad campaign is both futuristic and avant-garde. This set of images is lensed by photographer Eduardo Fiorindo who captures models Alef Rosa and Thomas Castilho as they pose amidst a mountainous escarpment setting.

The model duo is outfitted by stylist Clarissa Koppe who dresses them in the label's patterned suiting, belted harness accessories and oversized cape designs. Moreover, the guys enhance their futuristic fashion staples with silver-haired coifs by Renan Pimenta and Junior Cardoso.

Paying homage to television series Battlestar Galactica, the Fabio Bartz ad campaign marries a theme of retro futurism along with clean silhouettes that appeal to the modern man with an eye for style. Stats for Avant-Garde Escarpment Ads Trending: Older & Average
Research: 2,749 clicks in 159 w
Interest: 2.4 minutes
Concept: Fabio Bartz
Related: 70 examples / 54 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: chromatic skivvies shoots, 60s citrus campaigns, and bronzed goddess-like campaigns.