It is important for companies that rely heavily on nature for their resources to acknowledge that fact and do something to help alleviate the stress they are putting on it just as the Faber-Castell Eco campaign does. Known for their quality artist tools, Faber-Castell's environmentally friendly line of pencils is just what the doctor ordered.
The drawings showcased in the Faber-Castell Eco campaign help illustrate the devastation humans are wreaking on earth. For instance, the parrot print is made out of tiny trees that represent the fact that "22% of the Amazon rainforest has disappeared. 78% of Toucans too. We want you 100% compromised with the planet."
The Faber-Castell Eco campaign was illustrated by the talented Mauricio Ahumada.
Stats for Penciled Nature Awareness Ads
Trending: Older & Chilly
Research: 1,361 clicks in 231 w
Interest: 1.4 minutes
Concept: Faber-Castell Eco Campaign
Related: 43 examples / 33 photos
Segment: Neutral, 12-55+
Comparison Set: 16 similar articles, including: hip eco ads to target teens, sleuthy eco ads, and animal-killing clock ads.
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