YSL recently launched its first ever men’s concealer. However, it seems that metrosexual men would not only want to conceal their skin’s flaws, but also highlight the beauty of their eyes.

Photographer Joe Lally illustrates this trend in an editorial called “Male Beauty” in which he captured model Patrick Rukai with bold eyeliner makeup.

Lally also captured male model Travis Hanson with a similar dramatic eye makeup.

So guys, grab those mascara and eyeliner bottles and stand out in the crowd.