YSL recently launched its first ever men’s concealer. However, it seems that metrosexual men would not only want to conceal their skin’s flaws, but also highlight the beauty of their eyes.
Photographer Joe Lally illustrates this trend in an editorial called "Male Beauty" in which he captured model Patrick Rukai with bold eyeliner makeup.
Lally also captured male model Travis Hanson with a similar dramatic eye makeup.
So guys, grab those mascara and eyeliner bottles and stand out in the crowd.
Stats for Heavy Guyliner
Trending: Older & Average
Research: 33,388 clicks in 377 w
Interest: 4 minutes
Concept: Heavy Guyliner
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: metrosexual makeup, 35 products for metrosexual and gender-bending men, and women demand male grooming.
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