Wild Cat Jewelry
Cartier's Panther Collection is Ferociously Luxurious
These jewelry pieces are extremely detailed and truly a treasure to own.
Implications - Jewelry brands have a task similar to fashion designers; to create new products that are desirable, while maintaining their design aesthetic. The company needs to maintain their image while still creating buzz. In this example, Cartier, a well-known luxurious brand, stayed true to their aesthetic of intricate detailing but managed to create an out of the ordinary product that generated buzz amongst consumers. Companies can use their selling points in collaboration with unique ideas, which ultimately has a positive impact amongst consumers.