In our sex-obsessed world, it’s always good to see skin used to raise awareness of important issues and causes for a change. Following the recent Amy Winehouse breast cancer campaign, the upcoming Cosmopolitan magazine’s Naked Centrefolds Special features a host of sports and TV celebrities in the buff in a bid to raise awareness of the male cancer Everyman Campaign.
English rugby player Danny Cipriani along with his teammates, and actor Mitch Hewer who played Maxxie in the hit UK show Skins, all reveal their skin in the charity photoshoot.
In addition to the photo spread, Cosmopolitan is raising further funds for the charity by auctioning items donated by past and present centrefolds such as a rugby ball signed by the London Wasps. You can start bidding here after May 15.
Check out more recent campaigns with celebrities shedding all for a cause.
Key Themes Behind This Trend
- Skin for Awareness
- Disruptive innovation opportunity: Create campaigns that use nudity to raise awareness for important causes.
- Celebrity Charity Photoshoots
- Disruptive innovation opportunity: Collaborate with celebrities to create photoshoots that promote and raise funds for charities.
- Auctioning Celebrity Donations
- Disruptive innovation opportunity: Build platforms or services that facilitate the auctioning of celebrity-donated items to raise funds for charity.
Where This Applies
- Media and Publishing
- Disruptive innovation opportunity: Develop new mediums or formats within the media and publishing industry to raise awareness for important causes.
- Charity and Nonprofit
- Disruptive innovation opportunity: Use technology and innovative approaches to engage celebrities and raise funds for charity organizations.
- Sports and Entertainment
- Disruptive innovation opportunity: Create collaborative projects between sports and entertainment personalities that promote important causes and raise awareness.
