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Climate Change-Awareness Tees

Everlane and The New York Times Drop a Series of Graphic Tees

Everlane and The New York Times work in collaboration with Earth Day coming up, creating a series of graphic tees that bring awareness to the issues surrounding climate change. The small collection highlights the effects that the issue has on the entire globe, encouraging a more conscious approach of reducing carbon footprints worldwide.

The series features silhouettes including tees and crewneck sweaters done up in a color palette of teal, gray, and white. The front of the shirts read " Truth, it affects us all." The back of the pieces boasts messages that shed light on climate change, created to inspire future generations. Notably, with every top sold, nine different public school students will receive access to the publication through a special subscription sponsorship program.

SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 83%
Freshness 8%

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