Transformers and Ironman for Football and EURO 2008

By: lourdes sanchez bayas - Published: Jun 18, 2008 • References: dailymotion & lunaticadesnuda.blogspot
The Spanish TV channel Cuatro commissioned creative agency Kotoc to come up with a project for the design and creation of promotional pieces for the UEFA 2008 European Football Championship (EURO 2008). EURO 2008 is presently underway in Austria and Switzerland.

The team created Cuatrobots which are four 15 second sequences borrowing very heavily from science fiction movie blockbusters such as the Transformers and Ironman to create a very entertaining amalgam of robots, extreme football and superheroes. The video we are showing merges all 4 sequences into one and it is very entertaining. This is a very well executed campaign. Stats for Superhero Soccer Campaigns Trending: Older & Warm
Research: 6,109 clicks in 413 w
Interest: > 3 minutes
Concept: Superhero Soccer Campaigns
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
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