EPOKHE Eyewear Will Have You Seeing Double

By: Katie Pagnotta - Published: Dec 14, 2012 • References: globe &
The EPOKHE eyewear 2012 collection is a series of over-sized vintage-inspired frames for the mod girl with fierce style. The sunglasses come in a full range of styles and there is a pair to satisfy everyone’s needs

The campaign for the launch was shot in the desert with two similar-looking models. The girls show off the shades with pulled back ponytails and the duality of their uncanny resemblance to one another sets a tone of hipness. These girls look chic and make the sunglasses seem a huge part of it. The sunglasses come in blacked out lenses in plastic frames. The frames come in one color, two-tones and see-through options.

The EPOKHE eyewear collection is bug-eyed and double the fun. Stats for Desert Duality Eyewear Ads Trending: Older & Chilly
Research: 2,223 clicks in 180 w
Interest: 2.6 minutes
Concept: Epokhe Eyewear
Related: 70 examples / 54 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: lavish lucid eyewear, stylish recycled sunglasses, and retro oversized eyewear.