The EPOKHE eyewear 2012 collection is a series of over-sized vintage-inspired frames for the mod girl with fierce style. The sunglasses come in a full range of styles and there is a pair to satisfy everyone’s needs
The campaign for the launch was shot in the desert with two similar-looking models. The girls show off the shades with pulled back ponytails and the duality of their uncanny resemblance to one another sets a tone of hipness. These girls look chic and make the sunglasses seem a huge part of it. The sunglasses come in blacked out lenses in plastic frames. The frames come in one color, two-tones and see-through options.
The EPOKHE eyewear collection is bug-eyed and double the fun.
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Concept: Epokhe Eyewear
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Segment: Females, 18-35
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