The EPOKHE eyewear 2012 collection is a series of over-sized vintage-inspired frames for the mod girl with fierce style. The sunglasses come in a full range of styles and there is a pair to satisfy everyone’s needs
The campaign for the launch was shot in the desert with two similar-looking models. The girls show off the shades with pulled back ponytails and the duality of their uncanny resemblance to one another sets a tone of hipness. These girls look chic and make the sunglasses seem a huge part of it. The sunglasses come in blacked out lenses in plastic frames. The frames come in one color, two-tones and see-through options.
The EPOKHE eyewear collection is bug-eyed and double the fun.
What Makes This Trend Stand Out
- Vintage-inspired Eyewear
- Opportunity to disrupt the eyewear industry by offering unique, oversized frames with a retro aesthetic.
- Duality in Advertising
- Potential for disruptive innovation in advertising by using the concept of duality to create visually striking and impactful campaigns.
- Mod Girl Fashion
- Opportunity to disrupt the fashion industry by creating a line of clothing and accessories that cater to the mod girl style with a modern twist.
Sectors Adopting This
- Eyewear
- Opportunity for innovative eyewear companies to create bug-eyed, two-toned and see-through frame options that cater to different style preferences.
- Advertising
- Opportunity for advertisers to explore the concept of duality in campaigns, creating visually arresting content that captivates the audience.
- Fashion
- Opportunity for fashion designers to create collections inspired by mod girl fashion, incorporating vintage elements with a contemporary twist.
