This limited edition, eco-friendly special packaging will be released in Japan in mid-November. It includes 8 multi-hued AA batteries that can be assessed for energy using the doggy's LED nose. The eneloop batteries can be charged 1000 times and are recyclable.
Implications - Limited-edition products, like Sanyo's Eneloop rechargeable batteries and charger, have proven time and time again to instill a must-buy attitude with consumers. The stress of having a limited time to purchase a product encourages quick decisions due to an increased sense of urgency.