Masny's work is not only elegant, but also very content-specific. The transparent overlay of movement within this series brings depth to each image in a very unique way. The flawless composition gives incredible volume to all gowns and great femininity to the female build, proving Jan Masny's photographic skills.
Implications - Society is infiltrated with advertising of every type, and companies are struggling to stand out against their competitors. By embracing new advertising methods which perhaps add shock factor or unique qualities to the ads, companies can catch they eye of potential consumers. Companies should focus on finding innovative advertising strategies to reach their desired demographics.