Jordan Brand introduces the new Air Jordan 1 Low colorway iteration with the palette that features black and Electric Green across the uppers. It has an enhanced wear-away aesthetic as the overlying material is a solid black crackled leather material when it is just unpacked.
After time passes, the outer layer will slowly shed off to showcase the Electric Green that is the underlying material for a bright look. In addition to this, the rest of the shoe is made from crisp white leather that is seen in the perforated toe boxes and the quarter panel sections. The interior lining, laces, tongue, Swoosh on the lateral side, and the ball-and-wing logos are done in black.
Image Credit: Nike
Why This Trend Is Growing
- Wear-away Aesthetic
- Opportunity for companies to create shoes with enhanced wear-away aesthetics for a unique and personalized look.
- Colorway Iteration
- Opportunity for shoe brands to experiment with new colorways and unique combinations to attract consumers and stand out from competitors.
- Low-cut Sneakers
- Low-cut sneakers are becoming popular in streetwear fashion, creating an opportunity for brands to release new designs and for the fashion industry to focus on the trend.
Industries Being Reshaped
- Fashion
- Fashion brands can take advantage of these trends to release new sneakers that appeal to the current streetwear trends of wear-away aesthetics, unique colorways, and low-cut designs.
- Sportswear
- Sportswear brands can incorporate the wear-away aesthetic trend to create basketball shoes that show off the team colors as the season progresses.
- Retail
- Retailers can capitalize on these trends by stocking up on low-cut sneakers with unique designs and colorways to attract customers looking for trendy streetwear fashion.
