Hainsworth currently has two coffins available--the Swaledale and the Wharfedale. Swaledale has a recycled cardboard frame wrapped in wool material. The Wharfedale uses the dame cardboard frame but is wrapped in organic cotton instead.
Both of these eco-friendly caskets are sustainable and biodegradable. Hainsworth also has a line of eco-friendly urns.
Implications - Eco-conscious consumers are desperate to adopt green habits into their lifestyles to reduce their carbon footprints. These consumers are willing to sacrifice luxurious products for the benefit of the planet, and seek goods that are made from recycled or biodegradable materials. Companies can adopt these materials into their production practices to appeal to the expanding green market.