Malaysian brand AGAINST LAB works in collaboration with G-SHOCK on a new iteration of the DW-6900 watch for the season. It is inspired by the motorcycle, which is the main mode of transportation in the country and it celebrates the toughness that comes with that daily commute. It often travels through different daily terrains including heat, rain, and much more.
The watch is also a symbol of something that is cheap and reliable, especially for those that are on the go. It is field-tested for its high-performing capabilities and has design details including the AGAINST LAB slogan that reads "ALL ENDEAVOUR, NO SURRENDER," and the "A" logo that rests right under the backlight display, a tire tread graphic on the rubber band, and more.
Image Credit: AGAINST LAB
Why This Trend Is Growing
- Motorcycle-inspired Watches
- Opportunity to create more innovative designs of digital watches that are inspired by various modes of transportation, such as cars and bicycles.
- Field-tested High-performing Watches
- Opportunity to introduce watches that have undergone rigorous field-tests to ensure their tough, reliable, and resilient nature.
- Reliable and Affordable On-the-go Watches
- Opportunity to create more affordable and reliable watches that cater to the needs of people who are always on-the-go, without compromising on design and functionality.
Industries Being Reshaped
- Watch Industry
- Innovation opportunity to introduce motorcycle-inspired watches that cater to consumers who appreciate unique designs and rugged functionality.
- Transportation Industry
- Opportunity for the transportation industry to collaborate with watch manufacturers to create new innovative watch designs inspired by various transportation modes.
- Outdoor Gear Industry
- Opportunity for outdoor gear manufacturers to collaborate with watchmakers to create new watches that can withstand harsh environmental conditions while still being stylish.
