Dunkin Donuts Facebook Contest Gives Winner a Times Square Billboard

By: Jonathon Brown - Published: Dec 7, 2012 • References: dunkindonuts & mashable
This New Year’s Eve, you could be in Times Square staring up at a huge billboard with your face on it if you win the Dunkin Donuts Facebook contest.

That’s right, the donut shop chain is asking customers to send them a photo or video wishing your loved ones and relatives a happy New Year. The submissions will be separated into two categories: one for photos and one for videos. However, the criteria for the winning submission is not provided so customers are encouraged to be as creative and engaging as their imagination permits.

Two grand prize winners (one from each category) will be chose and given their own billboard in Times Square on New Year’s Eve. They will also receive two round trip travel certificates courtesy of JetBlue. Stats for Social Media Donut Campaigns Trending: Older & Average
Research: 1,698 clicks in 180 w
Interest: 0.8 minutes
Concept: Dunkin Donuts Facebook
Related: 64 examples / 49 photos
Segment: Neutral, 12-55
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