A brilliant new marketing campaign called Drunk Mirror warns against the dangers of drunk driving. The insurance company Allianz and advertising firm OgilvyOne teamed up to create this interactive and informative device.
The mirror was set up inside a club and allowed patrons to come up and check themselves out. It then showed delayed reactions that are caused after having a certain number of drinks. The delayed reflexes were suppose to show how people would react to situations while they were driving, warning people that their perceptions become off after having a couple drinks.
A message would then appear in the top left corner saying, "One advice: Don’t Drink and Drive." This is definitely an interesting ad that would grab attention of drinkers.
Stats for Delayed-Reaction Mirrors
Trending: Older & Mild
Research: 925 clicks in 193 w
Interest: 1.1 minutes
Concept: Drunk Mirror
Related: 79 examples / 61 photos
Segment: Neutral, 12-55+
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