Improvised Haute Couture

Dress Up in Fiasco Homme May 2011 Features Creative Clothing Creations

Dress Up in Fiasco Homme May 2011 features an array of what appear to be improvised haute couture outfits. I'm calling them "improvised" because the clothing credits that appear in each image indicate that pieces have been mixed and matched in unconventional forms: jeans become face masks, sweaters become impromptu turbans and leggings become chest armor.

Stylist Kay Korsh and styling assistant Sandra Sulciute embraced an unbridled level of creativity when orchestrating the looks for Dress Up in Fiasco Homme. The duo channeled the feeling of kids playing dress-up for photographer Diego Indraccolo; model Elliot Joseph Rentz wore each outfit convincingly.

I'm especially a fan of the first image in the Fiasco Homme May 2011 editorial. Zadig & Voltaire jeans turn into avant-garde shoulder pieces, while a Burberry sweater becomes an arm piece.

Unconventional Fashion
The use of everyday clothing items in unconventional forms present an opportunity for disruptive innovation in the fashion industry.
Improv-inspired Styling
Stylists pushing the boundaries of creativity by channeling the playfulness of improv may disrupt traditional fashion editorials.
Sustainable Fashion
Using already existing clothing items to create high fashion outfits can tap into the growing trend of sustainable fashion.

Sectors Adopting This

Fashion
The unconventional clothing combinations present an opportunity to disrupt the fashion industry and create new trends.
Photography
Unconventional fashion styling can create unique and creative editorial shoots that disrupt traditional fashion photography.
Sustainability
Using already existing clothing items to create high fashion outfits can tap into the movement of sustainable fashion and disrupt traditional fashion production methods.
SCORE
1.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 11%
Freshness 8%