With the military look being so popular this past season, these featured Dreamcore Boots by New Kid definitely add to the growing fad.

These Dreamcore Boots by New Kid are your traditional black boot with tumbled leather and a short 1” stacked heel. Also included are gold grommets and gold triangular embellishments to complete the badass look, making them super glamorous and chic. March on!

Implications - Urban youth demographics are often associated with anti-war. This group also places value in ironic appropriation. Military boots represent an ironic appropriation of an element of political/social organization which they reject. By injecting an element of ironic tension in their products, companies can engage with this group in a meaningful way.