After their tremendous success with the Cherry Chocolate Rain campaign, Dr. Pepper is trying their hand at viral once again, this time opting to use a series of "ultra" high-definition banner ads on AOL. The campaign, being launched under the title, "Drool," is supposed to do just that: get you salivating and fiending an ice cold Dr. Pepper.
If close up footage of a sweating woman's curviest body parts can trigger your sex drive, ad agency EyeWonder is guessing a close up of a can of Dr. P could have the same effect on your taste buds, stimulating thirst for the soda brand. It will let viewers zoom in on several parts of the can to see close ups of dripping water beads and fizzing from the brim.
The accompanying text will say, "Drooling isn't polite, plus it's bad for your keyboard. 23 flavors in one big bold taste. Wipe your chin and explore more with Dr Pepper."
The ads were created by gigital agency VML and will run on the AOL network.
Stats for Ultra High-Def Banner Ads
Trending: Older & Mild
Research: 3,104 clicks in 421 w
Interest: 4 minutes
Concept: Ultra High-Def Banner Ads
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: tactile skate shoes, dirty water artwork, and mind training apps.
Ultra High-Def Banner Ads
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