Derelict Warehouse Pictorials

Dr. Martens Fall/Winter 2012 Editorial Has British Influence

The Dr. Martens Fall/Winter 2012 collection is shown in all its glory in this editorial series. In collaboration with Hypebeast, Dr. Martens snaps pics of its collection, which has British style influences. Against the backdrop of a derelict warehouse, the clothes pop while looking very wearable.

Stand-out pieces in the editorial include the leather, studded shoes and matching satchel, as well as the button-down with a red plaid band around the bicep. Dr. Martens and Hypebeast wanted to show off individual style by using Dr. Martens Fall/Winter 2012 pieces in the editorial -- that explains the editorial title, 'INDIVIDUAL STYLE. UNITED SPIRIT.' The collection does a great job of creating pieces that are basic enough to be worn every day, but styled enough to bring out some personal style.

The collection is available through the Dr. Martens website now.

British-inspired Fashion
Opportunity to create and market clothing and accessories that incorporate elements of British style with a modern twist.
Editorial Fashion Photography
Opportunity to showcase fashion collections through artistic and visually-striking editorial photo shoots.
Everyday Wear with Personal Style
Opportunity to design and produce clothing that is both versatile for everyday wear and allows individuals to express their personal style.

Sectors Adopting This

Fashion Retail
Opportunity for fashion retailers to curate and sell British-inspired fashion collections.
Photography and Design Services
Opportunity for photography and design companies to collaborate with fashion brands for editorial photo shoots.
Apparel Manufacturing
Opportunity to produce and manufacture clothing that combines everyday wear with personalized style.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 38%
Freshness 8%

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