Gowalla & Disney Team Up to Check You into Space Mountain

By: Michael Hines - Published: • References: fastcompany
Starting next year, Disney and Gowalla will team up to provide location-based check-ins to every Disney park and resort in the U.S. The service will let Gowalla's 600,000+ subscribers check into Disney rides and attractions, earning them the soon-to-be-coveted Disney badges and pins.

The move is a good one for both Disney and Gowalla. Gowalla's subscriber base is increasing, and Disney has started to ride the location-based wave at just the right time. The Disney check-in service will be available via a Gowalla app and should be online in early 2011. Stats for Magic Kingdom Check-Ins Trending: Older & Chilly
Traction: 384 clicks in 226 w
Interest: 2.6 minutes
Concept: Disney Gowalla
Related: 49 examples / 38 photos
Segment: Neutral, 12-35
Comparison Set: 18 similar articles, including: luxury shoe games, sms introductions, and social media check-ins.