Digital: Perfect Images for a Not-So-Perfect World

By: Bianca Bartz - Published: Apr 4, 2008 • References: adsneeze
If you've got a good, slightly crude, sense of humor, then you'll appreciate these ads for Digital, a photo retouching software.

The "Perfect images for a not-so-perfect world" ad campaign by Leo Burnett, Brazil features two images, side-by-side, the left being the original, and the right the digitally altered one.

One ad features a condom, another shows a man and a woman holding shopping bags in the original, and in the altered, both hold beer.

The third features a patient with his mouth open in the dentist's seat, but in the original, the dentist is a pretty average looking female. The tampered version, however, features what you might imagine a porn star to look like clad in a doctor's uniform, after being doused with water.

If dentists really did look like this, they'd have no problem making their patients' jaws drop!

The other ads include Stats for Cheeky Software Ads Trending: Older & Mild
Research: 6,934 clicks in 425 w
Interest: 4 minutes
Concept: Cheeky Software Ads
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
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