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Cheeky Software Ads Edit
Digital: Perfect Images for a Not-So-Perfect World


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Cheeky Software Ads
Digital: Perfect Images for a Not-So-Perfect World
Cheeky Software Ads - Digital: Perfect Images for a Not-So-Perfect World (GALLERY) 2

Cheeky Software Ads - Digital: Perfect Images for a Not-So-Perfect World (GALLERY)
Digital: Perfect Images for a Not-So-Perfect World
Published: Apr 4, 08
Views: 3,599

If you’ve got a good, slightly crude, sense of humor, then you’ll appreciate these ads for Digital, a photo retouching software.

The “Perfect images for a not-so-perfect world” ad campaign by Leo Burnett, Brazil features two images, side-by-side, the left being the original, and the right the digitally altered one.

One ad features a condom, another shows a man and a woman holding shopping bags in the original, and in the altered, both hold beer.

The third features a patient with his mouth open in the dentist’s seat, but in the original, the dentist is a pretty average looking female. The tampered version, however, features what you might imagine a porn star to look like clad in a doctor’s uniform, after being doused with water.

If dentists really did look like this, they’d have no problem making their patients’ jaws drop!

The other ads include

Creative Director: Ruy Lindenberg / Art director: Benjamin Yung Jr and Breno Balbino / Copywriter: Fabio Nagano / Photographer: Mario Daloia (adsneeze)

References:  adsneeze

Filed In:  marketing








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